The National Football League’s (NFL) Kansas City Chiefs have signed a new multi-year partnership with BetMGM to boost the betting brand’s marketing as it rolls out in the state.
With BetMGM now online in Kansas after making the state its 24th active US market, the deal provides brand visibility throughout the Chiefs’ Arrowhead Stadium home and also covers promotion across the franchise’s digital channels.
“With a rich history and a passionate fan base, the Kansas City Chiefs are an ideal partner,” said Matt Prevost, chief revenue officer at BetMGM.
“As we launch our sports betting platform in Kansas, we look forward to elevating the game day experience for Chiefs fans throughout the region.”
Mark Donovan, Chiefs president, added: “As an industry leader in the space, we are excited to welcome BetMGM to ‘Chiefs kingdom’.
“We have invested significant time and energy advocating for sports wagering legislation and today’s announcement is going to open the doors for our fans to add to their experience for the 2022 season and beyond.”