Operator announces it is an official sports betting partner of the NFL’s Kansas City Chiefs — on the same day legal sports betting went live in Kansas.
The deal will see branded signage inside GEHA Field at Arrowhead Stadium, along with content broadcast on the team’s digital channels and more.
It’s not the first NFL partnership for BetMGM, which already has deals in place with the Detroit Lions and Arizona Cardinals, nor is it believed to be an exclusive deal, as the press release said it will be ‘one’ of the team’s first partners.
“As an industry leader in the space, we are excited to welcome BetMGM to Chiefs Kingdom,” said Chiefs President Mark Donovan. “We have invested significant time and energy advocating for sports wagering legislation and today’s announcement is going to open the doors for our fans to add to their experience for the 2022 season and beyond.”
Perfect timing for Kansas soft launch
The timing of the announcement is an interesting one, as it came on the same day that sports betting went live in the state of Kansas.
BetMGM was part of yesterday’s soft launch, marking the 25th North American market for the brand, but this partnership is particularly important for having success in Kanas, which is the newest U.S. state to offer regulated sports betting.
Now, the Chiefs, don’t technically play in Kansas — they are actually based out of Missouri, where regulated sports betting is not a reality yet — but as arguably the most influential professional sports team in the region, it’s worth noting that tone of the key tenets of Kansas’ sports betting legislation is to make a pro sports franchise, such as the Chiefs, officially part of the Sunflower State.
When the state’s sports betting bill was signed into law in May, it was set that sports betting revenue in Kansas will be taxed at a 10% rate — and the majority of those funds would be used to get a professional team to actually call Kansas home — with all eyes squarely focused on the Chiefs.